Praising Of Photography Of The Digital Age
By Dan Feildman
In any discipline, you will have what many think of as "the purists". Purists are those who revere the way things have always been done and view new innovations in the field as upstarts and obviously of poorer quality than the tried and true methods. This is nowhere more true than photography. For decades the film and chemical processing method has undergone continual refinement to achieve higher and higher levels of sophistication and to find higher levels of quality. Small wonder that when the digital revolution came along, "the purists" were, to say the least, a bit snobby about the idea of professional photography moving in this direction.


But there are some genuine reasons to at least incorporate digital technology into your professional photography game plan. These reasons are compelling enough that more and more we are seeing the big studios going all digital. So if you are running an independent photography business or if you are "just" a photography hobbyist (and thank God for the hobbyists), you may have to think through the value of moving to digital processing yourself. The amount of fuss and sheer "stuff" of doing a shoot digitally is dramatically less involved than using the older technologies. Witness how the digital revolution in photography has revolutionized the personal camera world. Now people can take as many pictures as they want and have them to review virtually instantaneously.

Digital photography has brought about many changes in both time, efforts and costs. The proofs of a photo shoot are available practically instantly. Should the photographer or customer not be fully satisfied with a picture, adjustments are made and reshot immediatly involving a lower price and saving a huge amout of time. The customer gets the picture they were seeking as the photographer gets the shot needed the first time in the studio.

If it is the quality that you are worried about, digital photography can deliver. The end results are a photo that is many cases is better than if having used the prior

technologies. With the cost saving benefitting both the customer and the photographer, professional photos are more readily sought after now than ever before. This convienence and saving will bring the consumer back more often as they are being provided a quality service at an obtainable price for any budget.

As computers and internet technologies are advancing, digital photography has become part of this wave. Personal computers have become an ingrained part of our lives and with the combination of the internet superhighway, photographs have become common communication between people. With only a click of a button, photos can be delivered by e-mail, saved to a DVD or CD, or displayed in an online gallery. Customers then have a basis for ordering additional photos for the same cost and have more immediate delivery in a much more convienent way to view and store them.

Digital technologies have also made possible for the amateur to edit and enhance their photos through readily available computer software programs. Digital editing isn't cheating, it's the modern darkroom by which the message the photographer wanted to pass along to the viewer is guaranteed. Programs such as Photoshop can modify coloring, easily crop photos, add amazing effects, and adjust brightness just to name a few. But most importantly , it can correct common mistakes so that what might have been a 'bad picture' can be edited into an acceptable photo and the time involved is not lost.

In virtually every way, digital photography, delivery and editing is superior to the way "the purists" would have us hold on to. It makes our lives as photographers easier, faster and more profitable. But above all, this is something our customers want us to use. They get to enjoy their pictures so much faster, at a more reasonable cost and the pictures can be emailed to friends and posted on their family web sites which is fun for everyone. So despite our desire to be "purists", every reason we need is there to convince us that digital photography is the way to go.
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